NAVAL, Biliran (PIA) — The start of the roll out of the information campaign of both the Social Security System (SSS) and the Department of Energy (DOE) in the island province of Biliran was held last month of June inside the gymnasium of this town.
The information campaign of the two government entities in Biliran province is part of the nationwide campaign which started in some areas of the country as early as the second quarter of this year with the Philippine Information Agency (PIA) as partner and taking the lead in the dissemination campaign right at the heart of the community.
The massive information dissemination campaign of the SSS and DOE from Aparri in Luzon down to Jolo in Mindanao through the various media platforms and in different fora have crisscrossed all the target sectors, from various energy and social security players and stakeholders in every nook and corner of the Philippine archipelago.
Raising the level of awareness
Perhaps some people in the community do not know how much benefit one will get with his contribution in SSS or how much electricity will be saved by cleaning the dirt of propeller of an electric fan before using it.
These are trivial fact and useless information we take for granted, and most of the time we disregard not knowing it until we are caught running after in knowing it because we really needed it.
Just take the case of a husband, a buko vendor who is a SSS member, running scared over the expenses of his pregnant wife. He does not know that his wife is entitled to P41, 600 maternity benefit in every childbirth delivery. The SSS, Kotribusyon, SULIT na SULIT info campaign raises the level of awareness not only of how much monetary benefit will one get but as well on other areas beneficial to both the employer and the workers.
Much more so with the DOE info campaign, the E-Power Mo with the catchphrase “ E-Safety Mo, E-Secure Mo, E-Diskarte Mo” amplifies the simple story to tell people to be safe, save energy, and be wise enough by following simple steps.
In the next few weeks and the remaining months of 2018, the airwaves of radio stations and local television channels in Biliran province and other provinces in Eastern Visayas, and not discounting the advertisement placements in various local newspapers in the region and even on a nationwide scale, will repeatedly and continuously banner the SSS, Kontribusyon, SULIT na SULIT and the DOE E-Power Mo ads campaign.
Whether it would be the Batangeno accent Leo Martinez speaking for the DOE E-Power Mo ad campaign or the different models speaking on the SSS maternity, sickness, disability, retirement, and death benefits, one thing for sure, and more importantly that we only not hear, see and listen, but learn it by heart, for it is only then that we are getting involve with the campaign.
- More than just the 30-seconder ads in radio and television, more than just the space ads in newspapers, and more than just the attendance to public fora of both the SSS and DOE campaign, the PIA hope all of these information campaign will be etched in the hearts and minds of every Filipino people. (AJC/RSV/PIA8-Biliran)