Whatever you do in word or deed, do all in the name of the Lord Jesus. —Colossians 3:17

When I heard about the service agency called Love, INC, I assumed that meant Love, Incorporated. But it actually means Love—In the Name of Christ. The organization’s goal is to mobilize churches to reach out to a hurting and needy world in the name of Christ.

Throughout history, people have said they’re acting in Jesus’ name, when in reality it was for their own advantage. During World War II, the horrors of the Holocaust were sometimes rationalized by those who labeled the Jews “Christ-killers.” Today racist groups dare to use “Christian” in their name or literature while using violence and hatred to intimidate people.

The Word of God is so saturated with the word love that it’s hard to imagine how anyone could justify doing hateful acts in the name of Christ. Love is at the core of the gospel: Jesus’ sacrifice on the cross was motivated by God’s love. “In this the love of God was manifested toward us, that God has sent His only begotten Son into the world, that we might live through Him” (1 John 4:9).

As grateful followers of Jesus, we are told to “do all in the name of the Lord Jesus” (Col. 3:17). When we represent Him to other people in word and deed, they should see love, in the name of Christ. — Cindy Hess Kasper

Teach me to love—this is my plea;
May all the Spirit’s graces shine through me;
Tear from my heart all hate, foolish pride;
Help me to live like Christ the crucified. —Peterson
© 1968 John W. Peterson Music Company.

Though I bestow all my goods to feed the poor, . . . but have not love, it profits me nothing. —1 Cor. 13:3